HERE’S HOW THE STORY BEGAN
Fra and Luca met in Milan at the MA in Art Direction & Copywriting after their studies respectively in Art History and Communication. They would have hated each other if they were classmates in high school, but luckily this wasn’t the case.
On the contrary, they got along very well, became friends and decided to work together as a creative team.
They are a very dynamic, curious and lively duo, intrigued by what happens in culture online and offline - and the weirder, the better. Dropping some random word etymology in totally casual conversations is one of Fra’s favorite ways of bonding, while Lu will probably cook for you the most delicious meal you’ll ever taste.
EXPERIENCE
2025 | Senior creative team at BETC in Paris
2024 | Mid-weight creative team at LePub / Publicis Italy in Milan
2023 | Junior creative team at LePub / Publicis Italy in Milan
2022 | Creative interns at LePub / Publicis Italy in Milan
2021 | MA in Art Direction & Copywriting at Politecnico of Milan
AWARDS
CANNES LIONS
2025
EXCUSES BARS : 1x bronze, 2x shortlists
COOL DOWN CONTROLLER :1x shortlist
CLIO AWARDS
EXCUSES BARS : 2x bronze
EUROBEST
EXCUSES BARS : 1x silver, 1x bronze
“THE MOST ELEGANT CREATIVE COUPLE IN ADVERTISING.”
A classy reviewer
“THESE TWO COMMITTED AND HARD-WORKING FOLKS DO LOVE THEIR JOB. THEY DON’T SEE IT AS A FRIEND.”
A very good copywriter
“WITHOUT A DOUBT, THE BEST YOUNG CREATIVES I’VE EVER WORKED WITH.”
Someone we offered some amazing Italian food